SETTING A MOOD
The first moodboard can be seen on the left.
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For imagery, a line art stye was chosen as it leaves enough room for imagination and allows beautiful transitions when lines start to transform from one image into another.
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Additionally, a minimalistic style suited both the digital visuals and the imaginary visuals in the user's head best. Although both themes within the poem are very different, both themes have in common that neither apps nor thoughts are of concrete material. Therefore, choosing the same style for both seemed reasonable.
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Typography was first imagined to be very playful, forming out of former line art and having a clear hand lettering touch.
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The frames were decided to be in vertical 9:16 format. Although this is an unusual format, it made sense to choose the typical smartphone screen size to tell the poem story.
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Inspiration for animated lines was taken from a YouTube video that can be found here.
While developing the storyboard and animatic, several changes were made to the original mood of the poem.
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The idea of line art was slightly adapted, as not all visuals could be developed out of only one line. Instead, the overall line art concept remained, but app surfaces were created out of individual lines.
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The style of typography was changed completely, as script didn't fit into the app and smartphone environment. Instead, a handwritten typewriter font was developed.
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The format was kept as one of the key aspects, as it has a high recognition value.
All textures were created with a graphic tablet and Adobe Photoshop. A clear fine line was chosen for all visuals and the handwritten font.For colouring, dry and wet watercolour textures were chosen for a natural look.
Besides the handwritten digital typewriter font that reminds of classical fonts in chat messengers, Helvetica New Light was chosen for undertitles. Its clean and calm look doesn't distract too much from the actual animatic and can be read easily.
The colour palette is composed of pastel colours that go well with both watercolour textures and compliment the visuals rather than defining them.